Backlink ROI Calculator
Calculate the return on investment from your backlink building efforts based on traffic value and conversion metrics.
(Ahrefs/SEMrush metric 1-100)
How Backlink ROI is Calculated
- Monthly Traffic: Backlinks × Estimated Traffic per Link
- Monthly Conversions: Monthly Traffic × (Conversion Rate ÷ 100)
- Monthly Revenue: Conversions × Average Order Value
- Link Value: (Monthly Revenue × 12) ÷ Backlinks
- ROI: ((Monthly Revenue × 12) – Campaign Cost) ÷ Campaign Cost × 100
Industry Benchmarks
| Link Type | Avg. Traffic Value | Avg. ROI |
|---|---|---|
| Editorial (Natural) | $150-$300 | 300-500% |
| Guest Posts | $80-$200 | 200-400% |
| Niche Edits | $50-$150 | 150-300% |
Pro Tips for Better ROI
- Prioritize links from sites with traffic (not just high DR)
- Negotiate permanent placements (not temporary sponsored posts)
- Diversify anchor text (80% branded/natural, 20% keyword)
- Track link performance in Google Search Console
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