Website Loading Time Impact Calculator
Estimate how much revenue you’re losing due to slow website loading times based on industry benchmarks.
Recommended: 1-2 seconds for optimal conversion
How This Works
- Enter your current monthly revenue from the website
- Input your current and target load times
- Select your industry’s conversion impact benchmark
- See how much revenue you could be losing due to slow loading
Industry Benchmarks
- Retail/E-commerce: 4.42% conversion drop per additional second (Akamai)
- Lead Generation: 3.11% conversion drop per second (Portent)
- Publishing: 2.5% conversion drop per second (BBC)
Optimization Tips
- Optimize images (compress and use modern formats like WebP)
- Enable browser caching and use a CDN
- Minify CSS, JavaScript, and HTML
- Reduce server response time (upgrade hosting if needed)
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