Website Loading Time Impact Calculator

Website Loading Time Impact Calculator Estimate how much revenue you’re losing due to slow website loading times based on industry benchmarks. Monthly Revenue ($): Current Load Time (seconds): Target Load Time (seconds): Recommended: 1-2 seconds for optimal conversion Conversion Rate Impact (% per second): Retail/E-commerce (4.42%)Lead Generation (3.11%)Publishing (2.5%)Custom Value Calculate Revenue Impact Potential Revenue […]

Website Loading Time Impact Calculator

Estimate how much revenue you’re losing due to slow website loading times based on industry benchmarks.

Recommended: 1-2 seconds for optimal conversion

How This Works

  1. Enter your current monthly revenue from the website
  2. Input your current and target load times
  3. Select your industry’s conversion impact benchmark
  4. See how much revenue you could be losing due to slow loading

Industry Benchmarks

  • Retail/E-commerce: 4.42% conversion drop per additional second (Akamai)
  • Lead Generation: 3.11% conversion drop per second (Portent)
  • Publishing: 2.5% conversion drop per second (BBC)

Optimization Tips

  • Optimize images (compress and use modern formats like WebP)
  • Enable browser caching and use a CDN
  • Minify CSS, JavaScript, and HTML
  • Reduce server response time (upgrade hosting if needed)

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